East Coast Decorators website, Great Yarmouth
A new website for East Coast Decorators in Great Yarmouth, with brand building at the heart of the brief.
- New website
- Great Yarmouth business
- Brand-building brief
East Coast Decorators website at a glance
Wright Tech created a new website for East Coast Decorators, a business based in Great Yarmouth. The project centred on building the business's brand online.
- ClientEast Coast Decorators
- LocationGreat Yarmouth
- ServiceNew website
- PurposeBuilding the brand
This was a new website project rather than a redesign of an existing site. For a business establishing its online presence, that distinction matters: the starting point is how to introduce the business, rather than which parts of an older website to keep.
The East Coast Decorators website brief
The brief was to create a new website that helped build the East Coast Decorators brand. That gave the project a clear purpose beyond simply putting a business name online.
For a decorating business, a website can be a useful introduction before a customer makes contact. It gives the business somewhere to explain what it does and helps visitors connect a name with a recognisable identity. Equally, someone who has already heard the name needs a straightforward way to find the business online.
Our small business web design service covers new website projects. For local context, our Great Yarmouth website design page explains our work with businesses in the area.
A new online presence
A new website with a brand-building brief for East Coast Decorators in Great Yarmouth.
Building a brand through a website
A brand-building website needs to feel like one business from the first page to the last. In practical terms, that means considering the wording, photographs and visual identity together, rather than treating each page as a separate design.
For example, a decorating business planning a new site should think about which work it wants to explain and which photographs it has permission to use. Clear descriptions help visitors understand the business, while relevant pictures can give those descriptions context.
Also, the route to an enquiry deserves attention. A prospective customer should be able to move from reading about a business to asking a question without having to search for contact details. These are useful considerations for any new website with a brand-building brief.
East Coast Decorators website: the result
The East Coast Decorators website gave this Great Yarmouth business a new online presence, created around its brand-building brief. The completed work is a new website, not a shop or a website redesign.
This case study focuses on that delivered work. It does not attach enquiry figures, sales results or search ranking claims to the project.
If you are planning something similar, start by deciding what customers need to know about your business before they contact you. Then bring your existing branding, any suitable photographs and your main priorities to the conversation. You can also browse our website project portfolio to compare different types of brief.
Want something similar?
Tell us about your business and the website you need. Wright Tech agrees a fixed price upfront. Get a free quote with no obligation, or call 07717 253794 to discuss your project.
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