3D CGI house renders for developers
Exterior views and street scenes of your new homes, built from your plans so you can sell off plan. Wright Tech agrees one fixed price for your image set before any work starts.
- Exterior views and street scenes
- Alternative finishes by agreement
- Fixed price per image set
What are 3D CGI house renders for developers?
3D CGI house renders for developers are computer-generated images of new homes, built from your plans and elevations. They show buyers what a house and its street will look like before construction is finished. CGI stands for computer-generated imagery.
Wright Tech, based at North Quay in Great Yarmouth, produces photoreal exterior views of each house type and wider street scenes. So when you are selling off plan, you can put something convincing in front of buyers instead of a drawing.
Who needs 3D CGI house renders for developers?
Housebuilders, site developers and landowners who need artist's impression images of new homes for:
- Sales brochures and property listings.
- Site hoarding and sales boards.
- A development website or launch email.
- Conversations with agents, lenders and buyers.
Exterior views and street scenes
An exterior view shows the entrance, brickwork, windows and roofline of one house type. A street scene puts several plots together, so buyers can see how driveways, boundaries, landscaping and neighbouring homes relate. Most developments need both, which is why we quote for a defined image set rather than single pictures.
If your site is in Norwich, see our page on new build CGI in Norwich.
What we need from you to start
Send your plans, elevations, site layout and material schedule so we can understand the buildings and quote for the right image set of 3D CGI house renders for developers. If some information is still being finalised, send what you have and tell us what may change.
The most useful starting pack includes:
- Floor plans and elevations for each house type.
- A site layout showing plots, access and orientation.
- Brick, roof tile, cladding, window and door specifications.
- Details of boundaries, driveways and proposed landscaping.
- Your launch date and where the images will appear.
For example, product references or photographs of material samples help us tell one brick or tile finish from another. Also flag any design options you want buyers to compare, rather than leaving us to infer them from the drawings.
Because visualisation depends on the design information supplied, mark any provisional details early. That lets us separate confirmed choices from assumptions before modelling begins.
How a CGI image set comes together
Six steps from your drawings to final files, with a fixed price and a delivery date agreed at step two.
1. Send your drawings
Email plans, elevations, site layout and material schedule, or send what you have and we will say what else we need.
2. Agree the set and price
We confirm house types, angles and finishes, then send one fixed price for the whole set and a delivery date.
3. Modelling
We build each house type from the elevations and set it on its plot with roads, driveways and boundaries.
4. Materials and lighting
Real brick, tile and cladding textures go on from your schedule, then the scene is lit and landscaped.
5. Draft for comment
You check a draft of each image against the drawings and we correct materials, angles or details before final rendering.
6. Final images delivered
High-resolution files for print and web, named by plot and house type, ready for brochure, hoarding and listings.
How are 3D CGI house renders for developers priced?
Wright Tech agrees one fixed price upfront for a defined image set. The price depends on how much needs modelling and which finished views you need, so we do not leave the number of images or house types open-ended.
For new build CGI, the main scope decisions are:
- How many distinct house types and plots need to appear.
- The number of individual exterior views and wider street scenes.
- How much surrounding road, landscaping and neighbouring building is shown.
- Whether you need alternative brick, cladding or roof finishes.
- Whether the drawings are complete or may still change.
Decide what each render must explain
First, work out what each image has to do. A front exterior may introduce a house type, while a wider view may be better at showing how plots sit together. Then agree the angles and variants before production, so the quote covers the images you actually need.
If the brief changes later, we confirm the effect on price and delivery date before extra work goes ahead. For general guidance on budgeting, read how much a website costs, which explains how we think about fixed prices.
See the street before it exists
Using 3D CGI house renders for developers to sell off plan
Off-plan marketing visuals work best when they match the information buyers already have. Use the same house type names and plot numbers on the images, the floor plans and the price list, so nothing needs explaining twice.
For example, a developer launching before groundwork is complete might use 3D CGI house renders in three ways:
- One exterior view per house type on the brochure cover and listings.
- A street scene on site hoarding, where passers-by see the whole development.
- Alternative finishes side by side for plots where buyers can choose.
Because CGI is an artist's impression, check each image against the latest approved drawings and agree suitable wording with your sales team before publishing.
For more on this, read our advice on how developers use house type renders to sell off plan. If you also need a website for the development, see web design for developers and small businesses or browse our recent projects.
3D CGI house renders for developers: your questions
These are the questions developers ask before they commission an image set.
How many CGI images do we need for a development?
There is no number that suits every site. Start with the house types you need to market and the views buyers need to understand them. A common starting point is one exterior view of each distinct design plus a street scene. We agree the exact count and angles in your quote.
Can you show alternative external finishes?
Yes, alternative finishes can be part of the agreed set. Send the brick, cladding, roof or window options you want compared. Because each option has to be prepared and checked, list the variants before the fixed price is agreed.
How far ahead of our launch should we enquire?
As soon as you have drawings and a target launch date. Turnaround depends on the size of the image set, how complete the information is and how quickly you give feedback. We agree a delivery date with the quote so you can check it against brochure printing and your launch schedule.
Do we need finished drawings before you start?
Not always. Send what you have, including plans, elevations and the material schedule, and tell us which details are provisional. We will say what is needed to model the homes accurately and what we would treat as an assumption.
What should we check in the draft images?
Check the house design, materials, windows, doors, roof details and plot setting against your current drawings. Also review boundaries and landscaping. Sending your comments as one consolidated list helps us separate corrections from new design requests.
Are the images suitable for brochures, hoarding and listings?
Yes. We supply high-resolution final files for print and web, named by plot and house type. Tell us where the images will appear when you enquire, so we can discuss the sizes you need.
3D CGI house renders for developers across Norfolk and Suffolk
Wright Tech is based in Great Yarmouth and works with developers across Norfolk, Suffolk and East Anglia. Everything can be handled by email and phone, so send your site location with your drawings. Norwich developers can also read about our new build CGI service there.
4areas we cover
based in New build CGI in Norwich
Not sure we cover you? Call 07717253794 or send us a message.
Helpful guides
Answers to the questions we're asked most about 3d cgi for developers.
Plan the images for your launch
Send your drawings, proposed finishes and target launch date through the enquiry form. We will agree the image set, fixed price and delivery date with you before work starts. Call 07717 253794 or request a quote, with no obligation.